Vynn

Our story

Built for the person who does the grocery run.

Vynn is a free Canadian grocery planning app. The current release starts with grocery product search and a simple list, while household sharing, nutrition tools, and other planning features roll out separately.

Why we built it

Grocery planning in Canada is more complicated than it should be. Prices vary significantly across stores, package sizes make direct comparison confusing, and the person managing the household's grocery routine — coordinating the list, comparing flyers, deciding which store to go to — is doing a real job that rarely gets acknowledged.

We built Vynn because no existing app handled all of that in one place. There are flyer apps, shared list apps, nutrition apps, and delivery apps — but nothing that treats the full planning loop as a single problem worth solving. We're building toward clearer price context across participating retailers, honest planning information, and household tools, while keeping roadmap features separate from what the current app can do today.

We started building Vynn in Windsor, Ontario, to help shoppers across Canada. Over 2,400 households have joined the waitlist. We're still a small team, but the problem we're working on is real and we're building it carefully.

What we believe

Price transparency should be easy

Unit pricing — the cost per 100g or 100mL — is required to be displayed in Canadian grocery stores, but it's often printed small, inconsistently formatted, and hard to compare across stores. We normalize unit prices across participating retailers so you can see what things actually cost, not just what's on the sticker.

We qualify our pricing data honestly: we show you when prices were last updated, we don't claim real-time accuracy on everything, and we use language like "participating retailers" because that's the truth of where our data currently comes from.

Nutrition should be information, not judgment

A cart-level nutrition score is planned for a future update and is not part of the current app. The design would use available data from sources such as the Canadian Nutrient File (Health Canada) and Open Food Facts to give households a simple planning overview, with missing facts left unknown.

If enabled, the score will not be medical advice, a diet plan, or a grade. It will be planning information. For anything related to your specific health needs, a registered dietitian is the right resource.

Framing matters in that planned design. Items that affect a score would be described as "contributors," not "culprits," so the feature presents information about a cart rather than a verdict on anyone's choices.

Your data is yours

We don't sell your personal information. We don't sell your grocery list. We don't sell your email address to advertisers. The full details of how we handle data are in our Privacy Policy.

Vynn is free to use. We're exploring business models that don't require monetizing user data — including a retailer partnership model that helps stores reach shoppers who are already planning a trip, without compromising what we offer to users.

Honest about what we're not (yet)

Vynn is rolling out in stages. We're not in every city in Canada yet. We don't have every store yet. Our price data has a freshness window and we're upfront about that. We'd rather tell you what we actually cover than imply something broader and let you down.

The current app starts with grocery search and a simple list. Recipe import, confirm-first store quotes, and owner-only server lists are coming in a guarded update; shared household lists and the other roadmap features are planned separately. We label those boundaries rather than presenting the full roadmap as already available.

Say hello

We're based in Windsor, Ontario. If you have a question, a piece of feedback, or you just want to tell us what you wish existed in a grocery app, we genuinely want to hear it.

We're also active on Instagram, TikTok, and Reddit if you'd rather reach out there.

Get early access